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The PG Guide of Quality Seals

A new era for Norton & Sons

by Hugo Jacomet

Gentlemen,

Here is the fourth and penultimate chapter of our Savile Row adventure. On an Autumn Friday, we arrived to the venerable house of Norton & sons, one of the oldest of the Row (1821), re-launched a few years ago by the hyperactive (and ubiquitous) Patrick Grant.

This blooming house is quainter than the two preceding ones, with “only” 350 suits made each year, much less than the 1,500 sold by Anderson & Shepphard and 700 by Huntsman.

Here again, I am cordially welcomed by the man in charge, before a particularly enjoyable and relaxed visit. This casualness was no doubt due to my timing, as most tailor crews on the Row were by then already getting their weekend on at the corner pub with pints of pale ale and other typically British beverages.

Therefore, I was unfortunately unable to see the entire workshop in action.

However, I was able to freely discuss with head cutter Stephen Allen and watch a few sewers still at work. There was no doubt that I was watching true bespoke unfold before my eyes, and the actions and gestures I saw performed were well indeed those of traditional tailoring work.

As per the Norton & Sons style, it seemed to have much less defined character, and hence somewhere between that of the two latter houses, with a rather structured shoulder work, pretty cinched waist (but much less marked than Huntsman’s) and, in the end, fairly classical lines.

Patrick Grant, assuredly one of the most elegant men on the Row, likes to bring to mind that one of his creeds is to avoid any blatant details as much as possible and to favour instead simple, fitted and very clean cuts.

This very nice human scaled Bespoke house, classical and respectful of traditions made a very good impression on me. This came as a good surprise, as I had entered this very soberly decorated space, with a few prejudices, based on the overexposure of Mister Grant and some of his recent questionable “partnerships” with (very) poor quality brands, including the horrible The Kooples in France…

Needless to say, it is not my place to assess the relevance of the multiple partnerships of the Man, so I will stop at the good impression I had after visiting a beautiful bespoke salon that produces very beautiful classical suits.

All photos © Andy Barnham for Parisian Gentleman

Prices at Norton & Sons are average for the Row. For instance, a two piece suit starts at £3,450. It is worth mentioning that the house also owns the traditional ready-to-wear label E.Tautz, also re-launched by Patrick Grant and that will be explored in an upcoming article.

Cheers, HUGO


One comment

Dragos — 14 February 2012 11:29

Great stories.
I simply cannot wait to get the chance to visit this unique street.
Until then, thank you for your elegant counts and magnificent photos and, also, for the great job you are doing with this website.
I became a huge fan of it.

Kind regards,
Dragos Grigore