Opening of the Vitale Barberis Canonico showroom in Milan

Hugo JACOMET

Opening of the Vitale Barberis Canonico showroom in Milan

Takahiro Osaka (Liverano & Liverano), Francesco Barberis Canonico (Vitale Barberis Canonico), Carlo Andreacchio (A.Caraceni), Antonio Liverano (Liverano & Liverano) and Domenico Lolli (Drapers)

Vitale Barberis Canonico is the oldest-known wool mill in the world with uninterrupted service since 350 years (see The Immortals of Cloth Making).

As a leading producer of made in Italy cloth, the mill turned out more than 7.5 million meters of fabric last year alone to meet the growing worldwide demand for their fabrics, used primarily for menswear.

For almost three years now, VBC has been in the spotlight with new initiatives like the opening of the Archive of Historical Fabrics at VBC’s headquarters in Pratrivero, an epic 350 year anniversary event, the recently completed 12-part film production of “Tailor’s Tips“and the “VBC Fabric Academy” Parisian Gentleman series.

Vitale Barberis Canonico is also a member of the closed Hénokiens Club, comprised of only 44 family companies who have been in business for more than 200 years—including Peugeot Frères, the Parisian jeweller Mellerio dits Meller, and the Italian firearms company Beretta.

Today Vitale Barberis Canonico is tackling a new project, with the inauguration of a superb showroom in the heart of Milan at 16 Via Fatebenefratelli, which happens to be situated on the ground floor of the same address occupied by A.Caraceni, one of the best bespoke tailoring houses in the world.

A Caraceni + Wayne Maser + Hugo Jacomet

Wayne Maser, Carlo Andreacchio, Hugo Jacomet and Massimiliano Andreacchio

For the first time, this showroom will allow Vitale Barberis Canonico to make direct contact with end-users of their formidable fabrics.

As interest in male elegance continues to grow, VBC is reinforcing its brand identity by giving lovers of men’s tailoring a chance to see the “designer behind the designer”, by showcasing pieces of cloth created by talented professional designers whose influence on men’s style is as great as the fashion designers of the biggest houses.

A visit to the Milan showroom gives a real sense of the importance of the role that the cloth-itself plays in the world of contemporary masculine elegance.

VBC Showroom 1

VBC Showroom 3

This modern yet intimate showroom opened just nine days before the opening of the 2015 World’s Fair “Expo Milano”, held in the capital city of Lombardy, Milan.

The vision of Francesco Barberis Canonico, the artistic director at Vitale Barberis Canonico (who originated the project) is to benefit from the international attention created by “Expo Milano” by debuting the Milan showroom as a place for unique events and meetings, themed projects on topics concerning masculine elegance, book introductions, and workshops for VBC customers and for those who work in the sector.

Francesco Barberis Canonico, Lucia Bianchi Maiocchi, Alessandro Barberis Canonico

The three heads of VBC : Francesco Barberis Canonico, Lucia Bianchi Maiocchi & Alessandro Barberis Canonico

Vitale Barberis Canonico, along with its sister company Drapers (who supplies cloth to some of the world’s greatest bespoke salons) hopes to create a meaningful impression and confirm its growing reputation, which has seen a incredibly steep rise over the last three years or so.

We look forward to many future evenings in this Milan venue, to discuss topics surrounding masculine elegance, including an appointment for the introduction of my first Thames and Hudson book, The Parisian Gentleman, coming this winter.

To be continued…

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VBC’s website : vitalebarberiscanonico.com

A.Caraceni’s website : a-caraceni.com