During the last three editions of the Pitti Uomo in Florence, we’ve had the pleasure to partner with Bonne Gueule (a leading French blog for the young generation) to participate in one of the most extensive and informative video reports for Pitti Uomo.
For Pitti 89, Bonne Gueule once again hits hard with a 22 minute remarkable report, fully subtitled in English (and French when necessary) where you’ll witness the famous extravagant atmosphere outside Pitti but also for the first time, take a deeper dive inside the trade show, where the “real” business happens and where exhibitors meet professional buyers from around the world.
This is a very good initiative by the Bonne Gueule team because, despite the avalanche of online videos that are supposed to comprehensively report on Pitti, the vast majority of such videos focus on the peacocking circus happening outside the show and neglect covering the action occurring inside the trade-show itself.
So once again, hats off to Long and Luca and the Bonne Gueule team, and see you in June to continue the work (and fun) together !
View the film below and enjoy your dose of Italian Sprezzatura !
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Opening picture © Lyle Roblin for PG