Pitti Uomo 90 attendees noted the atmosphere of Pitti felt slightly less energized than usual, but even so, there were a lot of strong looks that commanded attention.
As a world-class trade show featuring the best menswear designers in the world, Pitti Uomo is also known as an event that represents a pilgrimage to Florence for sartorially-minded people from around the world, who celebrate men’s style by “dressing up and showing up” for Pitti Uomo every January and June.
Pitti has evolved to become the global event of the year for the menswear industry. This year, the number of street photographers exploded and aspiring fashion and style neophytes and aficionados alike showed up either to conduct business, write about men’s style, or promote their names and brands.
Today we look at 12 strong style-pointers taken directly from Pitti Uomo 90 :
1. WEAR RED
According to a series of studies by researchers at the University of Rochester and other institutions, “Simply wearing the color red or being bordered by the rosy hue makes a man more attractive and desirable to women”.
To our surprise, the color red became the star of the show at Pitti 90.
2. WEAR A BEIGE TIE
Beige ties with stamped designs abounded, creating a Gatsby-like vibe:
3. TOP YOUR NOGGIN’ WITH A BOATER HAT
Add some snap to your look with a boater hat:
4. TRY A ROWING BLAZER
Even if you’re not headed for the Henley Royal Regatta, wear a rowing blazer to create a great nautical mood:
5. OPT FOR A VEST (WAISTCOAT) AND NO JACKET
Too hot this summer? Stay dressy by forgetting the suit coat, sports coat, blazer or jacket, and wear a vest with your button-down shirt instead.
6. DON’T FEAR THE ASCOT
The ascot scarf may look ‘so British’ but can be used to soften the formality of an ensemble while delivering leagues of flair:
7. PUT NEW BUTTONS ON AN OLDER SUIT
Feel like you’ve over-worn the same suit one too many times? Take a tip from Pitti people and do a total button overhaul to make a suit look fresh.
(above photos @ 1. unknown 2.@terrycorbettco)
8. WEAR UNIQUE LAPEL PINS
Lapel pins express your creativity. Stay away from pins that are logos for brands and choose a pin that is expressly you.
9. MIX SMALL PATTERNS WITH SAME-SCALE SMALL PATTERNS TO LOOK LIKE A STYLE GURU
It’s a guideline few know: mixing mini patterns together does not (usually) overwhelm the eyes but does make you look like an expert in pulling yourself together.
10. BE REGIMENTAL
Back with a vengeance is the regimental tie:
11. WEAR CHECKED TROUSERS WITH A CALMING JACKET AND SHIRT
If you like large formidable checks on fabric but think you look like a tool wearing them, try trousers with big checks and play down the top half of the body.
12. FINALLY, GET A PAIR OF TASSEL LOAFERS
The tassel loafer is still in full force and doesn’t seem to be going anywhere anytime soon.
If you’re affiliated with the menswear business and haven’t had the chance to attend Pitti Uomo, we hope you’ll plan to make the journey in the future. You will likely discover that the trip is worth the effort.
MORE GREAT CAPTURES FROM PITTI 90
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