PG Exclusive: three new Cifonelli jackets

Hugo JACOMET

The new Corthay

Hugo JACOMET

On being a tailor, by Robertsam (1949)

Hugo JACOMET

On our last visit at Cifonelli’s, Lorenzo Cifonelli, much to our delight, unearthed a few ancient books, including some books on cutting methods dating back to the late 40s. One of them, Les Grandes Pièces (“The Great Cuts”) was written by a man named Robertsam (who penned several technical books for artisan tailors) and ends with a […]

A semantic tragedy:
“Bespoke” used as
a catch-all word !

Hugo JACOMET

As you probably noticed, our so precious word “Bespoke” is nowadays abused by marketers of all sorts, and this is truly tragic. Today in Europe and in the USA, it is a word used indiscriminately used to sell everything from olive oil to bed sheets… Unfortunately this is far from being a recent phenomenon. Mass communication is a […]

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