A semantic tragedy:
“Bespoke” used as
a catch-all word !


As you probably noticed, our so precious word “Bespoke” is nowadays abused by marketers of all sorts, and this is truly tragic. Today in Europe and in the USA, it is a word used indiscriminately used to sell everything from olive oil to bed sheets… Unfortunately this is far from being a recent phenomenon. Mass communication is a […]

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