A semantic tragedy:
“Bespoke” used as
a catch-all word !

Hugo JACOMET

As you probably noticed, our so precious word “Bespoke” is nowadays abused by marketers of all sorts, and this is truly tragic. Today in Europe and in the USA, it is a word used indiscriminately used to sell everything from olive oil to bed sheets… Unfortunately this is far from being a recent phenomenon. Mass communication is a […]

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